Accommodation Videos in Tourism and Travel for Resorts and Hotels
Hotel marketing and tourism marketing in Australia is a difficult business. With over 80% of people planning and booking online these days, the smart hotels and operators are getting on board with internet video production, social media, and a modern website design. Short video clips are becoming the most popular way to travel plan and therefore to sell accommodation and tourism online. Recently launched, Trekabout Australia (Trekabout.com.au) is a travel planners dream with over 370 High quality Australia videos. You can find Sydney video, Melbourne video, hotel video, restaurants, nightspots, family attractions and just about everything else of interest around Australia. The company behind it all is Trekabout Media Productions, based in Brisbane. They’re doing their bit to help hotel and tourism operators to get more exposure and to give their sales a lift during these tough seasons. Trekabout Australia Founder and Director Dean Arnold says there is good reason to be optimistic.
“Online video content is now much better produced in terms of it's quality, and high definition is becoming the norm. We’re seeing that online videos are more creative, more effective and the possibilities for distribution are endless. For any operator large or small, getting a video produced is also now very low cost which is important for a struggling industry. 5.7 million people visited Australia over the last year and more than 80% of those extensively planned their trip on the internet. For Hotel and Tourism operators, getting a video clip of their venue is just about the best thing they can do because the experiences people desire are so visual and online video provides the perfect way to tease people with that experience. That is what really sells in this industry. We’ve seen it with shows like Getaway and the Great South East for years and now it’s happening on the internet”
Trekabout offer a range of video production packages directly to hotel and tourism operators in Queensland. They also partner with other film production companies throughout Australia to provide high quality and low cost video clips (similar to a Getaway segment). Trekabout is leading the way in web 2.0 hotel marketing and tourism marketing in Australia.
